While our roots are in hosiery, our current No nonsense^® product portfolio includes: sheer, socks, tights, footless tights, shoe solutions, loungewear, bras, sleepwear, panties and slippers.

No nonsense has always been a trusted women's national brand. Today, its relevance to women is greater than ever. No nonsense has strong demographic and socio-economic appeal. The No nonsense consumer has high household income, is educated and is a frequent shopper for apparel. The brand has 94% awareness among women.

At Kayser-Roth we look to No nonsense as a source of continued growth and expansion into new product categories. As we move into new product categories we intend to be true to our heritage as an innovative brand. Our history of innovation:

• First control top hosiery
• First transparent control top hosiery
• First shaping hosiery in mass market
• First age-defying hosiery products with graduated compression technology
• First natural moisture management athletic sock incorporating earth-friendly bamboo
• First shoe solutions collection including: foot tube, gel insoles, and slingback liner
• First completely convertible line of bras

The concept of no nonsense is a powerful one in our society, across all age segments. It is a strong, relevant concept that is widely embraced by millions of women. The No nonsense woman is seen as confident and successful, with an effortless style. Our advantage: No nonsense is not only our brand promise; it's our brand name.