Our Company

Kayser-Roth, with offices in Greensboro, NC and New York, is a leader in women's legwear and intimate apparel. Our brands include fashion-forward Hue and No nonsense, one of the most recognized and respected brands among women. While our heritage is in hosiery products, our brands have experienced tremendous sales successes with innovative designs and solutions in many other categories, including sleepwear, loungewear, panties, slippers, bras, shoe solutions, fashion legwear, and socks.

We own and operate four state-of-the-art legwear facilities in North Carolina and Tennessee. Our emphasis is on quality through careful control, consistency and automation. We are vertically integrated in order to ensure quality all the way to final production. Our U.S. based facilities provide a distinct speed-to-market advantage.

Kayser-Roth is owned by Golden Lady Company, one of the largest branded legwear and intimates companies in Italy. Golden Lady has a significant presence throughout Europe including 500 Golden Point retail stores that feature European brands like SiSi, Omsa and Golden Lady – as well as legwear and intimate products from Hue.

In May, 2007, Kayser Roth moved into the U.S. retail environment with the launch of its Hue Studio store in Charlotte, North Carolina.

As a privately held company, we focus on the long term. We invest in our brands, our people, our facilities and our processes. Our goal is to offer innovative solutions and remarkable products to our retail partners.

We value integrity, creativity, passion, collaboration, and open communication.

Innovation

We embrace change. We listen to consumers and our retail partners. A passion for evolution is ingrained in our culture. We recognize that all brands must evolve in order to be current. We believe that the key to the success of our brands is keeping our image and product fresh and relevant.

Kayser-Roth has introduced many of the legwear industry's most revolutionary and trend-setting products. We always strive to be one step ahead in product design, technology and merchandising.

Hue is known for leadership and innovation, great design and good ideas. Each year new products account for more than 50% of the brand's sales. Our goal is always to delight and surprise. Today, Hue is the largest woman's legwear brand and fastest growing intimates brand in Department Stores.

In 2004 we began an extensive revitalization of the No nonsense brand. Known since the 1970's as a pantyhose brand, we saw great potential in other products. In a very short period of time we have successfully introduced No nonsense sleepwear, bras, panties, slippers, shapers and socks. We expect that list of new product segments to grow as No nonsense continues to meet the needs of today's women.

Our focus is always on innovative solutions. Fabrics that breathe. Socks made with bamboo and other earth-friendly materials. Pantyhose that shape, support or look bare. Shapers that slim while controlling moisture and bacteria. Our list is long. Because innovation is a huge part of who we are.

We are known for our innovations: the first control top hosiery, The Foot Tube, the first color-coded size system in intimates, invisible control hosiery, zero waistband hosiery, the first reflective sports sock, the first shaping hosiery in Mass, the first natural moisture management socks with bamboo, and the first collection of foot jewelry sold in legwear departments in department stores.

We are also known for bold and extensive color use and for distinctive fabrics and prints in sleepwear, bras and panties.

Our teams of designers, developers, merchandisers, technical and sourcing experts are focused on the development of new and innovative products. We are relentless in our pursuit of the next great idea.

Marketing

Our marketing team continues to develop smart, well-integrated packaging, promotions, point-of-sale, and advertising programs. Our goal is to elevate consumer perceptions of our brands. We spend a great deal of time talking to our consumers and understanding their needs, aspirations and expectations. We always strive to keep our brands relevant, to develop products that inspire and excite.

Sales

Our seasoned account specialists work with all major retail customers. Our team of professionals is known and respected for their depth of product knowledge, merchandising, and for building partnerships with retail customers that result in real, timely solutions and growth.

Manufacturing and Distribution

Recognized for being among the most efficient and modern in the world, our facilities produce the highest quality products at competitive prices. We benefit from vertical integration, advanced technical training and domestic control. We believe that no detail is too small.

Kayser-Roth Sustainability Efforts

• Continuous investment in state-of-the art, energy-efficient machinery
• Energy-efficient lighting systems
• Use of skylights and windows to reduce lighting demand

• Conscious effort to minimize packaging structures
• Use of environmentally-friendly materials for packaging
• Dye machinery that reduces the amount of water needed

• Kayser-Roth is aggressive when it comes to recycling. Computers, corrugated boxes, plastic yarn tubes and scrap waste material are just some of the items we recycle
• Kayser-Roth uses recycled materials whenever possible