The HUE^® brand proposition is very simple: HUE means fun, fresh and fashion.

HUE is the leading women's legwear brand in department and specialty stores. In 2003 HUE introduced intimate apparel, and today HUE is one of the fastest growing contemporary brands in sleepwear and panties.

Introduced almost 30 years ago, the HUE brand constantly evolves. With over 50% of the brand's sales coming from new products, HUE products are designed to deliver innovation, newness and style. The HUE design and merchandising teams, based in our New York office, combine fresh, trend-setting style in the season's hottest hues with exceptional comfort, fit and quality.

Although the HUE DNA is young and spirited, the brand's appeal is broad and transcends age. Our passion is to surprise and delight women.

This spring HUE opened its first retail store, HUE Studio, in Charlotte, N.C. HUE Studio features legwear, sleepwear, panties and loungewear plus accessories including jewelry, eyewear and handbags. HUE Studio…a brand new idea from a brand that's always new.